Plana is one of Germany's biggest kitchen distributors. Two of their stores approached us in search of a new way of presenting their products in order to improve their online showcase of Plana kitchens. Embedded into a whole marketing concept, we developed guidelines that enpowered the design process. Many thanks to Mathias Kohl for two grand on-site photo shootings.
visit the web presentation
The concept
Five styles were designed, each represented by a chosen kitchen. We then arranged a photoshooting and collected material for each particular style.
High Dynamic Range Imaging (HDR)
The image material was reviewed and then processed using HDR method. Three versions of the same image with different lighting: one high key, one low key and one regular are merged to one file.
Details
Closeups of the kitchen surfaces
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